Funnel

Volume, conversion, velocity, acceptance, aging and leakage. Use it to evaluate lead-scoring efficacy and routing performance.

Dates

Last 30 days (sample)

From lead created to closed-won

The biggest leak is after acceptance: 238 accepted leads never got a meeting.

Lead-scoring efficacy

Leads Opportunities Won

Yes. Leads scoring 80 or higher became opportunities about 1 in 3 times. Leads under 70 did about 1 in 25 times.

Fit-score band · hover a band for details

Band	Leads	Opportunities	Won
90–100 Sample	40	18	5
80–89 Sample	85	24	4
70–79 Sample	110	15	2
60–69 Sample	105	6	0
Under 60 (nurture) Sample	80	1	0

Webinar leads in the 60–69 band almost never convert. Suggest raising the webinar threshold to 70.

Maya accepts fastest. Sam and Priya miss the SLA most often.

SDR	Leads routed	Accepted within SLA	Median time to accept
Maya Ortiz Sample	92	94%	4 min
Priya Nand Sample	88	81%	11 min
Jordan Lee Sample	96	88%	7 min
Sam Whitaker Sample	70	76%	14 min
Devon Park Sample	52	90%	6 min

Accepted leads by days with no activity

Most accepted leads were touched in the last week. A tail of 50 has gone quiet.

23 leads have gone 15+ days with no touch. Suggest recycling them to nurture.

Demo requests turn into opportunities most often (19 of 60). Webinars bring the most inbound leads but only 4 opportunities.

Source	Leads	Meetings	Opportunities	Lead to opportunity
Demo request Sample	60	31	19	32%
Pricing-page chat Sample	45	18	11	24%
Webinar Sample	110	14	4	4%
Content download Sample	55	9	3	5%
Target-account outbound Sample	150	46	27	18%